Tuesday, February 9, 2010
New NASCAR partnership benefits local tire dealers
Dealers, start your engines!
Ecstatic about TireMonkey.com’s new sponsorship of a winning NASCAR team, company executives want to share the thrilling NASCAR experience with the entire tire industry. By partnering the online tire retailer with premier racing venues, they can now provide monkey network tire dealers with a chance to personally absorb the ear-tingling screech of spinning tires and the heady smell of race exhaust.
One of the first racetracks to partner with TireMonkey.com is the venerable Pocono Raceway in Pennsylvania, known for its distinctive, triangle-shaped track. Each dealer member of the TireMonkey.com network supporting driver Mario Gosselin and the company’s No. 12 race team through the “Let’s Go Racing” program earns two free tickets to Pocono’s inaugural NASCAR Camping World Truck Series race, the Pocono Mountains 125, on July 31.
Participating dealers are also eligible to win:
• Terrace Club tickets for the Pennsylvania 500 July 30 weekend
• Stockcar Racing Experience rides
• Pace car appearances at local tire dealer shops
Local tire dealers may use the tickets to personally enjoy a race or to create promotional giveaways for their store customers. The dealers will also have access to promotional codes providing customers with discounts on select NASCAR merchandise.
In exchange, the partnership provides Pocono Raceway ticket holders with access to discounts on TireMonkey.com inventory, name brand tires already marked with the Internet’s lowest prices.
Raceway officials said they struck the deal because they were inspired by the Edenton, NC-based Internet company’s innovative approach to improving the tire buying experience by supporting local tire dealers.
“There are various different companies that sell tires online but only one that is actually invested in the local dealers that complete the tire buying process,” said Brandon Igdalsky, Pocono Raceway president. “This new dealer-incentive program is a perfect example of how TireMonkey.com strives to give back to the loyal members of its network.”
TireMonkey.com President and CEO Tully Ryan said he’s pleased to be associated with “The Tricky Triangle,” long recognized as one of NASCAR’s most competitive raceways.
“As a new sponsor to a new NASCAR team, we’re fired up about being a part of Pocono’s first NASCAR Camping World Truck Series race, and as a new partner of the track, we’re committed to helping spread the word about this historic event,” Ryan said. “We’re also confident this partnership will build some real excitement for NASCAR’s existing fans while simultaneously attracting a new audience made up of our extensive network of customers and dealers.”
About Pocono Raceway:
“The Tricky Triangle” is host to two NASCAR Sprint Cup Series and ARCA Racing Series races each year and has added a NASCAR Camping World Truck Series race in 2010. Pocono Raceway’s 2.5-mile triangular design makes it truly unique. Pocono is the only track on the NASCAR Sprint Cup Circuit with three turns, three different radii and three variant degrees of banking. All that ensures our fans will enjoy some serious action, meanwhile presenting a competitive challenge to the world’s best drivers and their crew chiefs. Pocono strives to create a family atmosphere with increased focus on the Fan Experience. We are Pocono Raceway and this is “The Tricky Triangle.”
In business for over 50 years, Pocono Raceway is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. We are located within 300 miles of one-third of the US population and within 90 miles of New York City and Philadelphia. Pocono Raceway is and always will be an attractive option for NASCAR and race fans alike.
Ecstatic about TireMonkey.com’s new sponsorship of a winning NASCAR team, company executives want to share the thrilling NASCAR experience with the entire tire industry. By partnering the online tire retailer with premier racing venues, they can now provide monkey network tire dealers with a chance to personally absorb the ear-tingling screech of spinning tires and the heady smell of race exhaust.
One of the first racetracks to partner with TireMonkey.com is the venerable Pocono Raceway in Pennsylvania, known for its distinctive, triangle-shaped track. Each dealer member of the TireMonkey.com network supporting driver Mario Gosselin and the company’s No. 12 race team through the “Let’s Go Racing” program earns two free tickets to Pocono’s inaugural NASCAR Camping World Truck Series race, the Pocono Mountains 125, on July 31.
Participating dealers are also eligible to win:
• Terrace Club tickets for the Pennsylvania 500 July 30 weekend
• Stockcar Racing Experience rides
• Pace car appearances at local tire dealer shops
Local tire dealers may use the tickets to personally enjoy a race or to create promotional giveaways for their store customers. The dealers will also have access to promotional codes providing customers with discounts on select NASCAR merchandise.
In exchange, the partnership provides Pocono Raceway ticket holders with access to discounts on TireMonkey.com inventory, name brand tires already marked with the Internet’s lowest prices.
Raceway officials said they struck the deal because they were inspired by the Edenton, NC-based Internet company’s innovative approach to improving the tire buying experience by supporting local tire dealers.
“There are various different companies that sell tires online but only one that is actually invested in the local dealers that complete the tire buying process,” said Brandon Igdalsky, Pocono Raceway president. “This new dealer-incentive program is a perfect example of how TireMonkey.com strives to give back to the loyal members of its network.”
TireMonkey.com President and CEO Tully Ryan said he’s pleased to be associated with “The Tricky Triangle,” long recognized as one of NASCAR’s most competitive raceways.
“As a new sponsor to a new NASCAR team, we’re fired up about being a part of Pocono’s first NASCAR Camping World Truck Series race, and as a new partner of the track, we’re committed to helping spread the word about this historic event,” Ryan said. “We’re also confident this partnership will build some real excitement for NASCAR’s existing fans while simultaneously attracting a new audience made up of our extensive network of customers and dealers.”
About Pocono Raceway:
“The Tricky Triangle” is host to two NASCAR Sprint Cup Series and ARCA Racing Series races each year and has added a NASCAR Camping World Truck Series race in 2010. Pocono Raceway’s 2.5-mile triangular design makes it truly unique. Pocono is the only track on the NASCAR Sprint Cup Circuit with three turns, three different radii and three variant degrees of banking. All that ensures our fans will enjoy some serious action, meanwhile presenting a competitive challenge to the world’s best drivers and their crew chiefs. Pocono strives to create a family atmosphere with increased focus on the Fan Experience. We are Pocono Raceway and this is “The Tricky Triangle.”
In business for over 50 years, Pocono Raceway is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. We are located within 300 miles of one-third of the US population and within 90 miles of New York City and Philadelphia. Pocono Raceway is and always will be an attractive option for NASCAR and race fans alike.
Labels: Edenton, Mario Gosselin, NASCAR Camping World Truck Series, Pocono Mountains 125, Pocono Raceway, Tricky Triangle, Tully Ryan
Friday, February 5, 2010
MyTireMonkey.com debuts new name, look
Once in awhile, every online shopper’s keyboard-thumping fingers deserve a break. Recognizing that, MyTireMonkey.com executives are doing
their part to preserve diligent digits everywhere by ditching two letters and shortening the discount online tire retailer’s name to TireMonkey.com.
All kidding aside, this is a calculated change, said Tully Ryan, president and CEO of the Edenton, N.C.-based company.
“Based on our research and analytics, it’s easier for consumers to recognize ‘TireMonkey.com’ than ‘MyTireMonkey.com,’” Ryan said. “We’re devoted to streamlining shoppers’ online tire buying experience, so switching to something simple just makes sense.”
The official name change will take place on Wednesday, Feb. 10, when the company’s Web site domain becomes www.TireMonkey.com. Afterward, all visits to www.MyTireMonkey.com will automatically redirect to the new site. The switch coincides with a new tagline – “Navigating the Tire Jungle”-- and various Web site functionality improvements making the Internet’s best tire buying experience even better.
Two days later, on Friday, Feb. 12, the TireMonkey.com NASCAR Camping World Truck Series team will compete in the first race of the 2010 season, the NextEra Energy Resources 250 at Daytona International Speedway. Driver Mario Gosselin’s No. 12 Chevrolet Silverado will showcase the new TireMonkey.com logo and tagline as he navigates his way toward the finish line and NASCAR glory.
All kidding aside, this is a calculated change, said Tully Ryan, president and CEO of the Edenton, N.C.-based company.
“Based on our research and analytics, it’s easier for consumers to recognize ‘TireMonkey.com’ than ‘MyTireMonkey.com,’” Ryan said. “We’re devoted to streamlining shoppers’ online tire buying experience, so switching to something simple just makes sense.”
The official name change will take place on Wednesday, Feb. 10, when the company’s Web site domain becomes www.TireMonkey.com. Afterward, all visits to www.MyTireMonkey.com will automatically redirect to the new site. The switch coincides with a new tagline – “Navigating the Tire Jungle”-- and various Web site functionality improvements making the Internet’s best tire buying experience even better.
Two days later, on Friday, Feb. 12, the TireMonkey.com NASCAR Camping World Truck Series team will compete in the first race of the 2010 season, the NextEra Energy Resources 250 at Daytona International Speedway. Driver Mario Gosselin’s No. 12 Chevrolet Silverado will showcase the new TireMonkey.com logo and tagline as he navigates his way toward the finish line and NASCAR glory.
Labels: Daytona International Speedway, Edenton, Mario Gosselin, TireMonkey.com, North Carolina, TireMonkey.com, Tully Ryan
Thursday, February 4, 2010
Household viewers won't miss a second of NCWTS action
Don’t fret about missing any footage of TireMonkey.com driver Mario Gosselin’s racetrack adventures this year.
The SPEED channel has committed to broadcasting every 2010 NCWTS race, NASCAR officials announced Thursday.
“We have found that when races were not broadcast on SPEED, there was confusion
among the fan base on where to find our Camping World Truck Series events,” NASCAR Senior Vice President Paul Brooks wrote in a press release.
The change will eliminate a six-week hiatus for SPEED truck series coverage that would have taken place between the Feb. 12 Daytona race and the April 2 Nashville race, according to NASCAR.
Gosselin and the TireMonkey.com team will kick off the 2010 season at the Daytona International Speedway.
NCWTS household viewership has increased 76 percent since 2003, the first year it was featured on SPEED. Last year marked the most viewed NCWTS season in SPEED history.
Visit NASCAR or SPEED online for the full 2010 NCWTS schedule.
The SPEED channel has committed to broadcasting every 2010 NCWTS race, NASCAR officials announced Thursday.
“We have found that when races were not broadcast on SPEED, there was confusion
among the fan base on where to find our Camping World Truck Series events,” NASCAR Senior Vice President Paul Brooks wrote in a press release.The change will eliminate a six-week hiatus for SPEED truck series coverage that would have taken place between the Feb. 12 Daytona race and the April 2 Nashville race, according to NASCAR.
Gosselin and the TireMonkey.com team will kick off the 2010 season at the Daytona International Speedway.
NCWTS household viewership has increased 76 percent since 2003, the first year it was featured on SPEED. Last year marked the most viewed NCWTS season in SPEED history.
Visit NASCAR or SPEED online for the full 2010 NCWTS schedule.
Labels: Daytona International Speedway, Homestead-Miami Speedway, Mario Gosselin, NASCAR, NASCAR Camping World Truck Series, NCWTS, Paul Brooks, TireMonkey.com
Thursday, December 10, 2009
HardCoreRaceFans.com profiles Gosselin
The NASCAR Internet community is still abuzz about Mario Gosselin and his new MyTireMonkey.com sponsorship.
On Wednesday, popular NASCAR news Web site HardcoreRaceFans.com published a profile article on Gosselin describing his impressive climb from a 1990 Pure Stock championship win to the NASCAR Camping World Truck Series.
“He ran in 15 of the 25 races for the Truck Series with a career best finishing position of 6th in the Mountain Dew 250 fueled by Fred’s at Talladega on Halloween,” wrote Lindsey Marks, HardcoreRaceFans.com Truck Series correspondent. “That day was a great one for Gosselin and his No. 12 MyTireMonkey.com Chevy Silverado. The Talladega race was a debut event for the MyTireMonkey.com sponsorship which hopes to keep Gosselin in the Truck Series full time in 2010.”
The article features a headshot of Gosselin and a photo of his daughters dressed as monkeys during the MyTireMonkey.com sponsorship unveiling ceremony at Talladega.
“It has been a long journey for the now 38-year-old Gosselin,” Marks wrote, “but 2010 may finally be the year that he has been waiting for, a chance to run a full NASCAR schedule.”
On Wednesday, popular NASCAR news Web site HardcoreRaceFans.com published a profile article on Gosselin describing his impressive climb from a 1990 Pure Stock championship win to the NASCAR Camping World Truck Series.
“He ran in 15 of the 25 races for the Truck Series with a career best finishing position of 6th in the Mountain Dew 250 fueled by Fred’s at Talladega on Halloween,” wrote Lindsey Marks, HardcoreRaceFans.com Truck Series correspondent. “That day was a great one for Gosselin and his No. 12 MyTireMonkey.com Chevy Silverado. The Talladega race was a debut event for the MyTireMonkey.com sponsorship which hopes to keep Gosselin in the Truck Series full time in 2010.”
The article features a headshot of Gosselin and a photo of his daughters dressed as monkeys during the MyTireMonkey.com sponsorship unveiling ceremony at Talladega.
“It has been a long journey for the now 38-year-old Gosselin,” Marks wrote, “but 2010 may finally be the year that he has been waiting for, a chance to run a full NASCAR schedule.”
Labels: HardcoreRaceFans.com, Lindsey Marks, Mario Gosselin, TireMonkey.com, sponsorship, Talladega
Wednesday, November 25, 2009
New Nielsen data proves added monkey TV exposure
It appears MyTireMonkey.com chose an opportune time to come on board as NASCAR veteran Mario Gosselin’s new sponsor.
According to Nielsen ratings data released by SPEED on Tuesday, the NASCAR Camping World Truck Series marked its highest-rated television season ever in 2009 by averaging a Nielsen Household Rating of .81. That means as many as 597,000 households were tuned in to each of the Talladega, Texas and Homestead-Miami races as Gosselin's No. 12 Chevrolet Silverado zipped around with the MyTireMonkey.com monkey on the hood.
MyTireMonkey.com president and CEO Tully Ryan applauded the truck series’ recent success.
“The series’ growing viewership is a testament to the dedication of SPEED broadcasters and NASCAR officials, the competitiveness of the drivers and the loyalty of the fan base,” Ryan said. “We here at MyTireMonkey.com are just excited to be a part of it all.”
The company’s sponsorship, combined with Gosselin’s sixth-place finish at Talladega and his expert maneuvering during spin-outs is garnering added attention from SPEED announcers.
“That team has really come around,” Michael Waltrip said during qualifying for the Homestead-Miami race. “I love what I’m seeing here."
The truck series' 2009 Nielsen rating is up one percent from last year’s .80 rating and 35 percent from the .60 averaged in 2003 during its first year on the network, according to SPEED.
According to Nielsen ratings data released by SPEED on Tuesday, the NASCAR Camping World Truck Series marked its highest-rated television season ever in 2009 by averaging a Nielsen Household Rating of .81. That means as many as 597,000 households were tuned in to each of the Talladega, Texas and Homestead-Miami races as Gosselin's No. 12 Chevrolet Silverado zipped around with the MyTireMonkey.com monkey on the hood.
MyTireMonkey.com president and CEO Tully Ryan applauded the truck series’ recent success.
“The series’ growing viewership is a testament to the dedication of SPEED broadcasters and NASCAR officials, the competitiveness of the drivers and the loyalty of the fan base,” Ryan said. “We here at MyTireMonkey.com are just excited to be a part of it all.”
The company’s sponsorship, combined with Gosselin’s sixth-place finish at Talladega and his expert maneuvering during spin-outs is garnering added attention from SPEED announcers.
“That team has really come around,” Michael Waltrip said during qualifying for the Homestead-Miami race. “I love what I’m seeing here."
The truck series' 2009 Nielsen rating is up one percent from last year’s .80 rating and 35 percent from the .60 averaged in 2003 during its first year on the network, according to SPEED.
Labels: Mario Gosselin, Michael Waltrip, TireMonkey.com, Nielsen ratings, SPEED, Tully Ryan
Monday, November 23, 2009
Everyone loves the monkey
It could be the strange name. Or maybe it’s the adorably goofy mascot. But whatever it is, NASCAR
officials, fans and racing aficionados are paying rapt attention to MyTireMonkey.com’s new sponsorship of team Mario Gosselin.
On Friday, during the NASCAR Camping World Truck Series Ford 200 at the Homestead-Miami Speedway, traffic to the MyTireMonkey.com Web site skyrocketed, marking an 83 percent increase in activity compared to the same time in October.
That traffic boost is likely related in part to unsolicited endorsements from SPEED TV anchors Rick Allen, Phil Parsons, Michael Waltrip and Darrell
Waltrip.
“And now we’ve got MyTireMonkey.com, No. 12, with Mario Gosselin on the racetrack,” Allen announced as Gosselin’s Chevrolet Silverado made its first lap during qualifying Friday.
“They debuted with this new sponsor, Darrell, at Talladega, and finished sixth,” Michael Waltrip said.
“Just exactly what does MyTireMonkey.com do?” Darrell Waltrip asked.
“I got this,” Michael Waltrip said. “I thought yesterday that you got a monkey riding around in your trunk in case your tire gets flat, and he gets out and fixes it. But, actually, you go to MyTireMonkey.com and they get you tires for better prices.”
As the anchors watched, Gosselin managed to qualify 17th with a time of 33.007 seconds and a speed of 163.602 mph.
“That team has really come around,” Michael Waltrip said. “I love what I’m seeing here. This is another story, Phil, that we could follow next year and watch him as he races.”
“Absolutely,” Parsons said. “And MyTireMonkey.com is going to be on board Mario’s truck for next year.”
“So you should go to MyTireMonkey.com to see if you can buy your tires cheaper,” Michael Waltrip said.
On Friday, during the NASCAR Camping World Truck Series Ford 200 at the Homestead-Miami Speedway, traffic to the MyTireMonkey.com Web site skyrocketed, marking an 83 percent increase in activity compared to the same time in October.
That traffic boost is likely related in part to unsolicited endorsements from SPEED TV anchors Rick Allen, Phil Parsons, Michael Waltrip and Darrell
Waltrip.“And now we’ve got MyTireMonkey.com, No. 12, with Mario Gosselin on the racetrack,” Allen announced as Gosselin’s Chevrolet Silverado made its first lap during qualifying Friday.
“They debuted with this new sponsor, Darrell, at Talladega, and finished sixth,” Michael Waltrip said.
“Just exactly what does MyTireMonkey.com do?” Darrell Waltrip asked.
“I got this,” Michael Waltrip said. “I thought yesterday that you got a monkey riding around in your trunk in case your tire gets flat, and he gets out and fixes it. But, actually, you go to MyTireMonkey.com and they get you tires for better prices.”
As the anchors watched, Gosselin managed to qualify 17th with a time of 33.007 seconds and a speed of 163.602 mph.
“That team has really come around,” Michael Waltrip said. “I love what I’m seeing here. This is another story, Phil, that we could follow next year and watch him as he races.”
“Absolutely,” Parsons said. “And MyTireMonkey.com is going to be on board Mario’s truck for next year.”
“So you should go to MyTireMonkey.com to see if you can buy your tires cheaper,” Michael Waltrip said.
Labels: Darrell Waltrip, Homestead-Miami Speedway, Mario Gosselin, Michael Waltrip, TireMonkey.com, NASCAR Camping World Truck Series, Phil Parsons, Rick Allen, SPEED
Saturday, November 21, 2009
Gosselin takes 20th at Homestead
Giving it all he had on the last lap, Mario Gosselin picked off two trucks to finish 20th in the NASCAR Camping World Truck Series Ford
200 race at the Homestead-Miami Speedway on Friday.
“I was having a ball,” said the No. 12 MyTireMonkey.com driver after the race. “I hated to see that caution come out. I was ready to go get me a couple more.”
Kevin Harvick, driver of the No. 4 truck, won the race.
Earlier Friday, a qualifying lap speed of 163.602 mph earned Gosselin the 17th starting spot. Gosselin finished that lap in 33.007 seconds, 0.912 seconds slower than the fastest truck, Colin Braun’s No. 6 Ford.
Gosselin spent most of the first part of the Ford 200 race edging around 20th place. His team expertly changed all four tires during a lap 32 pit stop and then refueled the Chevrolet Silverado during lap 33.
Initially, it seemed Gosselin’s big break arrived during lap 60 when most of the leading drivers chose to pull in for a pit stop and replace tires. Gosselin’s tires were still in good shape, however, and deciding to hold off boosted his truck from 18th place to 5th place.
“Buckle in tight,” Gosselin said. “I guess we’ll see what we’ve got. I’m going to try to make the most of it.”
But then Gosselin’s tires began to deteriorate, and he inched behind until settling back to 22nd place by lap 80. His team replaced all four tires during a lap 117 pit stop and then – because there were still tires to spare – again on lap 130.
Gosselin decided to make picking off the No. 39 and No. 60 trucks his final goal. And he accomplished it.
“We’re coming down the front stretch and the No. 4 truck blew a radiator hose or something,” Gosselin said later. “I see water, I see a trail about this wide. I thought, ‘Well, if I straddle it and go to the outside of the trail, I’ll be OK.’ No. 60 turned into the trail and got loose. I just went right through it and turned – no problem.”
The Ford 200 race marked the end of the 2009 NASCAR Camping World Truck Series season. Stay pumped until February when the 2010 season kicks off at the Daytona Superspeedway.
“I was having a ball,” said the No. 12 MyTireMonkey.com driver after the race. “I hated to see that caution come out. I was ready to go get me a couple more.”
Kevin Harvick, driver of the No. 4 truck, won the race.
Earlier Friday, a qualifying lap speed of 163.602 mph earned Gosselin the 17th starting spot. Gosselin finished that lap in 33.007 seconds, 0.912 seconds slower than the fastest truck, Colin Braun’s No. 6 Ford.
Gosselin spent most of the first part of the Ford 200 race edging around 20th place. His team expertly changed all four tires during a lap 32 pit stop and then refueled the Chevrolet Silverado during lap 33.
Initially, it seemed Gosselin’s big break arrived during lap 60 when most of the leading drivers chose to pull in for a pit stop and replace tires. Gosselin’s tires were still in good shape, however, and deciding to hold off boosted his truck from 18th place to 5th place.
“Buckle in tight,” Gosselin said. “I guess we’ll see what we’ve got. I’m going to try to make the most of it.”
But then Gosselin’s tires began to deteriorate, and he inched behind until settling back to 22nd place by lap 80. His team replaced all four tires during a lap 117 pit stop and then – because there were still tires to spare – again on lap 130.
Gosselin decided to make picking off the No. 39 and No. 60 trucks his final goal. And he accomplished it.
“We’re coming down the front stretch and the No. 4 truck blew a radiator hose or something,” Gosselin said later. “I see water, I see a trail about this wide. I thought, ‘Well, if I straddle it and go to the outside of the trail, I’ll be OK.’ No. 60 turned into the trail and got loose. I just went right through it and turned – no problem.”
The Ford 200 race marked the end of the 2009 NASCAR Camping World Truck Series season. Stay pumped until February when the 2010 season kicks off at the Daytona Superspeedway.
Labels: Ford 200, Homestead-Miami Speedway, Kevin Harvick, Mario Gosselin, TireMonkey.com, tires
